Pricelock and Tradition Energy Team Up to Provide Fuel Price Management to Large US Companies

April 06, 2010

REDWOOD CITY, CA, March 18, 2010 – Pricelock, Inc., the company that provides fuel price management solutions to small and large businesses, and Tradition Energy, one of the world’s largest full-service energy procurement advisors, have joined forces to help Tradition’s clients manage and optimize their overall gasoline and diesel fuel spend.

Pricelock’s fuel price management solutions include fuel spend analysis for cost savings, fuel price protection, ongoing fuel price performance management and fuel hedge accounting treatment. Leveraging Pricelock’s expertise and high touch service, Tradition Energy clients can more effectively manage their fuel costs, minimize their exposure to rising fuel prices and protect their bottom line with ease and confidence.

“We are honored to have Pricelock’s fuel price management solutions become an integrated part of Tradition Energy’s overall service offering,” said Pricelock Chief Operating Officer Naveen Agarwal. “Since fuel prices matter, our goal is to simplify fuel price management with our consultative approach and enable Tradition Energy’s clients to proactively manage and optimize the cost of their fuel spend.”

“Organizations are increasingly looking for new ways to minimize their fuel costs, especially given the historic volatility of prices. We believe that Pricelock’s proven fuel price management solutions are well positioned to help our clients,” said Bob Wooten, Manager of Energy Consulting at Tradition Energy. “As a neutral, full-service energy procurement advisor, Tradition remains focused on providing our clients with best-in-class services and we view Pricelock as an extension of our commitment to help our clients control costs and increase efficiency.”

Pricelock enables companies to manage their fuel spend and fuel price volatility by designing and executing end-to-end gasoline and diesel fuel price management programs that address their specific objectives. Pricelock also supports special requirements such as compliance with FAS 133 and mark-to-market valuation reporting.

Media Contact: Scott Merrell, (713) 609-9922, smerrell@traditionenergy.com

About Pricelock

Pricelock, headquartered in Redwood City, California, provides solutions to manage volatile fuel prices which are top of mind concerns for businesses and individuals alike. The company’s full range of solutions has been benefitting fleets, employers, car manufacturers and consumers every day. From national brands such as Chrysler, Hyundai and Aegis to small, local businesses, Pricelock is responsible for more than 100 million gallons of price protected fuel. Pricelock also offers Carbonlock™, a unique, patented “green fleet” program that allows fleets and businesses to efficiently acquire certified carbon offsets and become carbon neutral. A full suite of Pricelock’s solutions can be found at www.pricelock.com.

About Tradition Energy

Tradition Energy is one of the world’s largest energy procurement advisors to commercial, industrial and governmental organizations, including Fortune 500 global companies. Tradition Energy is the commercial arm of Tradition’s award-winning institutional energy brokerage division, which has eight offices worldwide, with over 300 energy specialists and has been in the energy business since 1986. Represented in 27 countries, Tradition employs over 2,500 people globally. Tradition is the interdealer broking arm of Compagnie Financière Tradition (CFT) and is listed on the Swiss stock exchange. For more information, please visit www.traditionenergy.com or

Tradition Energy
3050 Post Oak Blvd., Ste. 530, Houston, TX 77056
Tel: 1-877-517-6937 Fax: 713-979-2549
www.TraditionEnergy.com