Alan Kurzer

Chief Executive Officer

Alan Kurzer is the founder and CEO of TFS Energy Solutions, LLC, d/b/a Tradition Energy and co-founder and President of TFS Energy, LLC, the institutional brokerage affiliate of Tradition Energy.   Mr. Kurzer has over 30 years of energy industry experience in the global physical and derivative markets for crude oil, refined products, natural gas and electricity.  Prior to merging the SDI Energy Group with Tradition to form TFS Energy, LLC, in 2000, he spent over 12 years running SDI’s predecessor, Gerald Energy and was CEO of Gerald Commodities, a futures clearing firm.  Mr. Kurzer began his career with Caltex Petroleum (Chevron/Texaco) where he held a variety of supply and trading positions in New York, Singapore and Dallas. Mr. Kurzer holds a B.A. from Binghamton University and an M.B.A. from Cornell University.

Larry Rosenshein

COO of TFS Americas

Larry Rosenshein is the COO of TFS Americas and Chairman of TFS Energy, LLC. He began his career at Tradition Financial Services in 1987 and transferred to Japan in 1989 as Asian Head of FX Options. In 1998, he was appointed Director of TFS Asia, and in 2001 appointed COO of TFS-ICAP Volbroker, the leading liquidity provider in Global Foreign exchange options. In 2008, he also assumed the role of Global CTO for electronic trading platforms at Tradition. In August 2009, he was appointed Chairman of TFS Energy, LLC, and Managing Director of TFS Americas. He holds a B.S. in Finance and Management Information Systems from University of Delaware and an M.B.A. in Finance from Fairleigh Dickinson University.

Michael Ayala

Executive Director

Michael Ayala manages the Tradition Energy Dallas, Texas, office, and our expansion into the United Kingdom regional markets.  He is an experienced energy professional who advises a broad range of regional and national clients, both in the U.S. and in Europe. In addition to electricity and natural gas procurement, Mr. Ayala advises clients on demand response and energy data management services.  Prior to joining Tradition in 2007, he managed large commercial and industrial clients at Direct Energy and Reliant Energy.  Mr. Ayala holds a Bachelors degree in Business Administration from Texas Tech University and is a Certified Energy Consultant (CEC). In addition, he is an active member of the Texas Energy Professionals Association (TEPA).

Keith Kelly

Managing Director, TFS Energy

Keith Kelly manages the wholesale energy and environmental products business for TFS Energy, and advises Tradition Energy clients on risk management strategies.  He has over 30 years of experience in the energy physical and derivatives markets assisting energy companies, utilities, financial institutions and trading firms.  Mr. Kelly joined TFS in 1993 and has been heavily involved in the development of the U.S. wholesale deregulated electricity marketplace.  He has also played an instrumental role at Capstone Energy, a joint-venture between TFS Energy and Harvard Management Corporation where he consulted with energy market participants on strategic issues and specific asset acquisitions. Prior to joining Tradition, he held various hedging and supply sourcing positions at a regional petroleum distributor. Mr. Kelly earned a BS from the University of Alabama majoring in Finance.

Justin Maccarone

Managing Director, Corporate Development

Justin Maccarone leads Tradition Energy’s corporate development activities. He has over 25 years of experience working at the Board or Executive Management level with businesses operating across a broad array of industries in the U.S., Europe and Latin America. Prior to joining Tradition Energy, he was a Founder and Senior Partner of UBS Capital Americas, LLC, the private equity arm of UBS in the Americas and an executive at GE Capital Corporation. Mr. Maccarone holds a B.A. from Trinity College and an M.B.A. from Columbia University.

Brian McDermott

Executive Director, Head of Operations

Brian McDermott is responsible for managing our Pricing and Sourcing, Client Services, Account Management, Research and System Development groups. He has over 20 years’ experience in the wholesale and retail electricity and natural gas businesses. His experience includes monitoring regulation and legislation in energy markets across the U.S. and Canada, ensuring business compliance, tracking and analyzing pricing trends, and managing supplier relationships. Mr. McDermott began his career on the floor of the New York Mercantile Exchange (NYMEX) for Gerald Energy.  He then brokered wholesale natural gas for institutional clients before becoming an integral part of Tradition Energy’s retail team. Mr. McDermott holds a B.A. from The State University of New York at Albany and is Series 3 licensed.

G. Scott Merrell

Senior Director, Marketing

Scott Merrell is responsible for managing our marketing and sales support efforts.   He has close to 30 years experience developing and implementing marketing and communications strategies for many of the world’s largest and most successful brands. Prior to joining Tradition in 2006, Mr. Merrell spent 14 years with McCann-Erickson and DMB&B, in New York, and as a creative director in Prague, Lima and Mexico City.  He also served as the Marketing Communications Manager for the Oregon State Lottery.  Mr. Merrell received a B.S. in Advertising from the University of Texas at Austin. He is a Certified Energy Professional (CEP) and is actively involved in the Texas Energy Professionals Association (TEPA).  

Dan Montgomery

Executive Director

Dan Montgomery is responsible for our Houston and Chicago offices. He has been active in developing deregulated energy markets both in Texas and across the U.S. and has been an integral part of our business since Tradition Energy’s inception in 2006.  Mr. Montgomery’s experience covers a broad range of regional and national commercial and industrial clients on energy procurement and management, including demand response and energy data management services. Prior to joining Tradition Energy, Mr. Montgomery worked for an energy efficiency lighting firm in California, as well as serving as a director of sales for a retail energy brokerage firm, in Texas.  Mr. Montgomery holds a B.A. in Communications from Houston Baptist University. He is a Certified Energy Professional (CEP) and is on the Board of The Energy Professionals Association (TEPA).

Ben Parker

Executive Director

Ben Parker is responsible for our Boston and Stamford offices.  He has over 20 years of experience in power and gas markets advising clients on energy cost and risk analyses and risk management strategies.  Mr. Parker has served as an independent energy consultant and regional manager for both Reliant Energy and Com/Energy.  Mr. Parker has been elected to the New Hampshire State Legislature and served as a member of the Ways and Means Committee.  In addition, he has been an elected member of the Londonderry, NH School Board.  Mr. Parker holds a Bachelor of Accountancy from the University of Oklahoma and is a Certified Public Accountant (C.P.A.).